Tips and materials

Plastic-free living

You don't need to change everything at once. Change starts with thoughtful choices that suit your life, one room at a time.

Start with three steps

  1. 1

    Look at what you use most

    Pick one item that wears out often, such as a dish brush or food container.

  2. 2

    Use up what you have

    There's no point throwing away plastic that still works. Swap only when the old one is worn out.

  3. 3

    Make the next one last

    When you buy a new one, choose a natural material that lasts for years.

One room at a time

Kitchen

In the kitchen plastic touches your food, so that's where a swap matters most.

  • Wooden chopping board and spoons
  • Beeswax wraps instead of cling film
  • Glass jars for food storage
  • Dish brush with natural bristles
See products: Kitchen & Everyday Essentials

Bathroom

Solid soaps and shampoo bars replace plastic bottles and last a long time.

  • Soap bar and shampoo bar
  • Wooden toothbrush
  • Metal safety razor
  • Cotton face cloths
See products: Beauty & Wellbeing

Cleaning and laundry

Many cleaning cloths and sponges are plastic and shed microplastics into the water.

  • Linen or cotton cloths
  • Wooden brushes
  • Soap and vinegar for cleaning
  • Wooden or metal clothes pegs
See products: Kitchen & Everyday Essentials

Children

Children put toys in their mouths – wood, wool and cotton are safe choices.

  • Wooden toys and blocks
  • Wool and cotton textiles
  • Metal drinking bottles
  • Wooden cutlery
See products: Home & Living

Materials we favour

Wood
Warm, durable and repairable. Care for it with oil; keep it out of the dishwasher.
Glass
Transfers no flavours or substances to food. Endlessly recyclable.
Stainless steel
Practically everlasting in the kitchen and in drinking bottles.
Linen
A strong, quick-drying fibre that grows in the Nordics.
Wool
Temperature-regulating and dirt-repellent. Needs very little washing.
Beeswax
A soft, mouldable natural wax that replaces cling film.

Want to dig deeper?

Our guides cover material care and plastic-free alternatives in more detail.