About us
Plastic is everywhere – but we don't need it for everything.
Ei Muovia! grew out of a wish to make everyday choices simple: we bring Finnish makers and durable natural materials together, so cutting plastic at home feels easy and beautiful.
100% plastic-free delivery
We always pack in recycled cardboard and paper tape.
Support for Finnish makers
A fair marketplace for small producers, without middlemen.
Genuine materials
Wood, glass, stainless steel and linen.
Our story
Small swaps, no preaching
Everyday plastic products wear out and shed microplastics into food and nature, and finding durable alternatives often feels like hard work. Greenwashing makes choosing even harder.
We don't demand perfection or make anyone feel guilty. We simply offer beautiful, durable replacements as old household items need renewing – one swap at a time.
Our principles
Four promises you can rely on
No hidden plastics
We only accept pure materials with no non-recyclable plastics mixed in.
Fair small-scale production
Independent craftspeople reach customers directly. The standard commission is 15%, with no joining or monthly fees.
A clean supply chain
Orders ship straight from the makers without bubble wrap, plastic bags or plastic tape.
A long life
We choose products made to last and to be repaired year after year.
Materials
Why these materials?
- Finnish wood
- Renewable, warm and naturally antibacterial.
- Stainless steel
- Hygienic, practically everlasting and fully recyclable.
- Glass
- Non-toxic and inert – it doesn't absorb smells or flavours.
- Linen and natural fibres
- Breathable, durable and biodegradable textiles.
Who we are
Run by Luonnollisesti Natural Oy
The Ei Muovia! marketplace is run by the Finnish company Luonnollisesti Natural Oy. We are responsible for running the marketplace, payments and customer service, while makers look after their products and shipping.
Where would you like to start?
Join the plastic-free living community
Follow plastic-free everyday choices, maker stories and new arrivals: @eimuovia